About

Lidia Varesco Racoma of Lidia Varesco Design in Chicago (USA) empowers organizations and entrepreneurs to make a change through strategic branding and marketing design.

Her design career began early, as a tween making homemade music zines, then taking a detour into fine art and bookbinding, and finally landing on design and marketing.

Lidia is a blogger and speaker and leads branding and creative marketing workshops for nonprofits, associations, and small businesses around the world

She is also a mom of two and a passionate supporter of small businesses—especially fellow moms in business. Lidia Varesco Design is a certified woman-owned business and celebrated 20 years in business in November 2020.

Areas of Expertise

logo design, branding, marketing communications, typography

Professional Affiliations

American Marketing Association
Association of Consultants to Nonprofits
Innovation Women